Center for Civic Partnerships

Public Relations

Online Tools and Resources

The Community Toolbox
http://ctb.lsi.ukans.edu/
The Community Toolbox offers "how to tools" sections in simple and user-friendly language to explain different tasks necessary for community health development (though they can be applied to any community organization), including media advocacy. Chapters 30-35 includes a description of the task, advantage of doing it, step-by-step guidelines, examples, checklists of points to review, and training materials.

Free Management Library
http://www.managementhelp.org
The Free Management Library is a complete, highly integrated library for nonprofits and for profits. They offer a variety of resources on public and media relations.

The GB3 Group
http://www.gb3group.com/articles/menu.htm#Fundraising%20Communications
The GB3 Group website offers nonprofit marketing, communications, and public relations solutions. They have several articles, tip sheets, and papers about media and public relations, that can be downloaded.

Suggested Reading

The Center for Community Change. How to Tell and Sell Your Story: A Guide to Media for Community Groups and Other Nonprofits. This media guide provides media tips, tools, lessons learned and strategies. Can be downloaded from the Center for Community Change website:
http://www.communitychange.org/default.asp

The Children's Defense Fund. An Advocate's Guide to the Media. This guide provides some advice about working with the media, explanations of basic media tools and how you can use them, and some things to consider when developing media strategies.

Strategic Press information Network (SPIN). SPIN Works. This media guidebook is an acitivist-friendly and useful media guidebook produced by SPIN project. It is full of tips, tactics, and strategies designed to give grassroots organizers and people interested in positive social change, basice and advanced skills for shaping public opinion on their issues through the press. The guide can be purchased from the SPIN website, http://www.spinproject.org. The website also offers a variety of media tips, tools and strategies.

Kinzey, Ruth Ellen. 1999. Using Public Relations Strategies to Promote Your Nonprofit Organization. This book guides the reader through the necessary steps to engage public relations tactics and strategies to promote his/her organization.