Center for Civic Partnerships

Marketing and Public Relations

Online Resources

Nonprofit Marketing Guide
www.nonprofitmarketingguide.com/resources/
This website provides training and tips for do-it-yourself marketers.

Nonprofit Good Practice Guide
www.npgoodpractice.org/PracticesPitfalls/Default.aspx
The Nonprofit Good Practice Guide brings you several tips on marketing and public relations preferred practices and pitfalls on this webpage. Simply select the marketing and public relations option from the drop down menu to review.

Firespring
www.firespring.com/index.html
This website provides marketing expertise, innovative technology and support to help organizations become more profitable and effective in their operations.

Dot Org Essentials
www.dotorgessentials.net
This website includes a number of articles on how nonprofits can utilize the Internet for marketing and other purposes.

Web Marketing Information Center
www.wilsonweb.com/webmarket/
The Web Marketing Information Center offers an online newsletter featuring marketing tips and advice, plus links to thousands of articles on Web marketing and online resources.

Suggested Resources

Articles

Marketing Ideas by Peter C. Brinckerhoff. This article is a collection of marketing ideas for nonprofit organizations, such as customer satisfaction, website improvements, marketing materials and marketing team members.
www.missionbased.com/marketing_ideas.htm

Marketing the Initiative to Secure Financial Support by Jenette Nagy, Kate Nagy and Jerry Shultz. This article from the Community Toolbox website focuses on marketing efforts related to obtaining resources for an organization. It lists 12 steps for an organization to undertake when marketing for resource development.
www.ctb.ku.edu/tools/en/sub_section_main_1333.htm

Marketing and Communications Resources for Non Profits. These materials are from a workshop on "Media and Your Message," for the Forum for Early Childhood Organization and Leadership Development. These materials may be useful for a broad range of non-profits and community groups.
www.fullcirc.com/rlc/rlcindex.htm

Marketing for Charitable Nonprofit Organizations. This article includes some marketing basics and how marketing applies to operations.
www.archrespite.org/archfs7.htm

Publications

Andreasen, Alan, R. Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition. Alan Andreasen offers an accessible, easy-to-use guide for those who want to use marketing research to make their organizations more effective but think they can't afford it. Marketing Research That Won't Break the Bank provides sound, practical advice on how to make the most of a small budget— such as the kind small businesses and nonprofits so often face— and make marketing research a viable option. It offers managers the hands-on, simple tools to conduct quality marketing research and get the information they need without spending a lot of money.
www.amazon.com/Marketing-Research-That-Wont-Break/dp/0787964190/ref=sr_1_1?ie=UTF8&s=books&qid=1233339189&sr=1-1

Bonk, Kathy and Emily Tynes, Henry Griggs, Phil Sparks. Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media, 2nd Edition. This new edition of Strategic Communications for Nonprofits is a nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
www.josseybass.com/WileyCDA/WileyTitle/productCd-0470181540.html

Bray, Robert. SPIN Works! A Media Guidebook for Communicating Values and Shaping Opinion. The guidebook gives readers the nuts and bolts of effective public relations and media activism. It includes case studies, models for success and tips to help groups advocate for their issues through the press.
www.spinproject.org/article.php?id=172

Burnett, John J. Nonprofit Marketing Best Practices. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Tthis essential handbook addresses vital issues including: How to market intangibles, Defining services and service products, The unique characteristics of service products, The marketing-related needs and wants of nonprofits, Best practices marketing strategies and tactics, and Marketing successes, marketing failures, and company demographics. Written for every nonprofit organization, large or small, this book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
www.amazon.com/Nonprofit-Marketing-Best-Practices-Burnett/dp/047179189X/ref=sr_1_2?ie=UTF8&s=books&qid=1233340857&sr=1-2

Stern, Gary, J. Marketing Workbook for Nonprofit Organizations, Volume 1 2nd Edition. If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results.
www.amazon.com/Marketing-Workbook-Nonprofit-Organizations-Develop/dp/0940069253/ref=sr_1_1?ie=UTF8&s=books&qid=1233339595&sr=1-1